For The Sports Authority I produced and managed all aspects of print advertisements that had hundreds of changing elements per page. I worked with cross-functional teams to ensure accuracy, alignment with brand guidelines and adherence to changing deadlines. Space is money! Each page was content heavy and satisfied the needs of marketing managers, creative directors, coordinators and other stakeholders that changed by the season according to different markets. Speaking of markets, several versions of each page of the inserts had to be managed to reflect changes per each market. There could be several changing versions of each page per insert, telling an individualized story for example to both Atlanta, and Seattle. Each insert was created, iterated on, edited and eventually reflected alignment in a fast-paced environment on a weekly basis. Even though text content was eventually imported, it still had to be corrected and changed, while the other elements were allocated through managed libraries that also had to be created and iterated on with alignment throughout a large department of designers.